We all knew the name ‘iPhone SE’ and the detailed specifications months before the device was made official yesterday, thanks to rumour rounds and accurate leaks from reliable sources. But one thing that we literally didn’t know was the pricing of the new device. We all were in a dilemma if Apple will go with aggressive pricing to capture a large chunk of the mid-range market, or continue with its premium pricing practice. Now we know everything! Let’s check the details out.
First, we’ll talk about the device details and specifications. Thee Apple iPhone SE looks identical to the iPhone 5s launched in 2013. There is nothing wrong in the design language, but it would have been better if Apple would have gone for a design inspired from the latest iPhone 6 series. Nonetheless, the smartphone looks quite good and premium, as expected from an Apple device, and there is the beautiful Rose Gold variant too.
The retina display is of 4 inches, with a resolution of 640 x 1136 pixels, giving it a respectable pixel density of 326 ppi. You guessed it right, unlike iPhone 6s, there is no 3D Touch in the iPhone SE. Similarities between iPhone 5s and iPhone SE end here. On the inside, the new iPhone is just like the flagship iPhone 6s.
Apple decided to launch a compact smartphone without compromising on the specifications and features, and they managed to do it pretty well. The iPhone SE is powered by Apple A9 chip, that includes M9 motion co-processor; and we know how brilliantly this chipset has performed in the iPhone 6s. Moreover, the camera on the SE has also been upgraded to house a 12 MP sensor, the one on the 6s.
Its 12 MP shooter comes with f/2.2 aperture, phase detection autofocus, dual-LED (dual tone) flash, 1/3″ sensor size, 1.22 µm pixel size, geo-tagging, simultaneous 4K video and 8MP image recording, touch focus, face/smile detection, and HDR (photo/panorama). It is capable of recording 4K videos at 30 fps, and slow motion 720p videos at 240 fps. It has all the new features seen on iPhone 6s, including Live Photos, 63 MP panorama, and many more. The front of the device has a 1.2 MP shooter with f/2.4 aperture, and Retina Flash, where the display itself lights up to act as a flash light while taking selfies.
It will come loaded with iOS 9.3 out of the box, and will include many new features that Apple introduced at the launch event yesterday. The iPhone SE will be available in four colour options- space gray, silver, gold or rose gold, and will come in two storage variants of 16 GB and 64 GB. In the US, it has been priced at $399 for 16 GB model, and $499 for 64 GB model, and will be available starting March 31 in the major markets.
Coming to the India specific pricing, Apple first priced the base model at ₹30,000, but later revised it to ₹39,000. The earlier price seemed just fine, but the new pricing is on the higher side. It will be available in India starting April, while the pricing details of the 64 GB variant are still unknown. At a time when iPhone 6 is available for ₹31,000 for 16 GB model, and iPhone 6s is available for ₹41,000 for 16 GB, so why would anyone buy a smaller iPhone SE at such a price point? Apple needs to think about this.