HTC Desire 728 With 5.5-Inch HD Display and 4G LTE Connectivity Launched For Rs. 17,990

HTC Desire 728

HTC’s latest offering is all set to shake the budget smartphone segment with its powerful set of features and affordable price tag. The HTC Desire 728 features a plastic body, that is well built and sturdy. Besides great build quality, the dual-SIM smartphone comes with 4G connectivity as well, with support for Indian bands.

The front of the device is dominated by a large 5.5-inch display that has a resolution of 1280 x 720 pixels. The Super LCD2 display boasts a pixel density of 267 ppi. Just like most other HTC devices, this smartphone also features a set of BoomSound stereo speakers on the front that support Doldy Audio technology.

The HTC Desire 728 runs on Android 5.1 Lollipop, with HTC’s own Sense UI on top. The Sense UI is considered one of the most advanced and feature rich skins seen in the Android smartphones. The device is powered by a MediaTek SoC, precisely octa-core Mediatek MT6753 with a clock speed of 1.3 GHz, and the graphics on the device are handled by Mali-T720MP3 GPU.

With the RAM size of 2 GB, and an internal storage of 16 GB, this device is capable of handling any task that is thrown at it. The internal memory of the device is expandable up to 2 TB using a microSD card. The phone has a rear facing 13 MP camera with BSI sensor and f/2.2 aperture for better low light photography. The camera is capable of shooting 1080p videos at 30 fps, and is accompanied by a single LED flash. On the front, the device also has a 5 MP camera for selfies. It comes with f/2.8 aperture and can record similar 1080p videos at 30 fps.

HTC has given the convenience of dual-SIM slots, so that you can easily and separately manage your personal and professional life. Apart from its 4G LTE connectivity, the device features Wi-Fi, Bluetooth v4.1, A-GPS, GLONASS, FM Radio, microUSB port, DLNA connectivity among others.

The company has managed to keep the device quite slim at just 7.87 mm, while it weighs just 155 grams, despite sporting a large 5.5 inches display. All the great features of the device are powered by a battery pack rated at 2800 mAh. The battery is rated to give a talktime of up to 26 hrs, and a standby time of 496 hrs.

The HTC Desire 728 will be available in Purple Myst and White Luxury colour options for a price of Rs. 17,999. And the company will make the device available across all their retail channels, and won’t be limited only to the online stores.

HTC Desire 728

HTC Desire 728 Specifications

Display: 5.5-inch (1280 x 720 pixels) HD display

Processor: 1.3 GHz Octa-Core MediaTek MT6753 64-bit processor with Mali-T720 GPU

Storage: 2GB RAM, 16GB internal memory, expandable memory up to 2TB with microSD

Software/OS: Android 5.1 (Lollipop) with Sense UI

Camera: 13MP rear camera with LED Flash, f/2.2 aperture, BSI sensor, 1080p video recording; 5MP front-facing camera, BSI sensor, 1080p video recording

Sound: HTC BoomSound, Dual frontal stereo speakers, Dolby Audio, 3.5 mm headset jack, FM Radio

Dimensions: 157.9×77.8×7.87mm; Weight: 155g

Connectivity: 4G LTE, Dual (nano) SIM, WiFi b/g/n Bluetooth 4.1, GPS with a-GPS

Battery: 2800mAh battery

Colour Options: Purple Myst and White Luxury

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